Funding a Marketing or Advertising Program
The use of membership funds is a highly scrutinized topic and rightfully so. You have a fiscal responsibility to the membership to utilize the funds in a way that it helps to strengthen the future of the union, without crippling it.
Most unions currently have funds already in place that can be used for marketing and advertising. Should you not have one of the following funds, we can advise you on how to set one up.
The most common funds used for Marketing and Advertising are:
- Labor Management Fund
- Market Recovery Fund
- Industry Advancement Fund
- Industry Promotion Fund
- General Fund
The use of grants is an emerging way to promote your local and Union Labor Works has the experience in working with grant applications to assist you in applying for them.